Employees looking at a tablet

The past two years have driven exponential digital growth.

Trends show a continual emphasis on tech progression, and special focus on:

  • Customer Experience 
  • Online Shopping
  • Purpose-Driven Employment

  • Buyer-Centric B2B

COVID-19 + B2B Today

Customer Experience
Still Dominates

Consumers shifted to more online shopping due to the pandemic, and B2B companies are following suit—heavily investing in CX and technology as market differentiators.

Glowing line art of a shopping cart, mobile phone, and payment card

80%
of marketers say customer experience is the key competitive differentiator.

Salesforce

66%
of buyers expect brands to understand their unique needs and expectations.

Salesforce

The global B2B ecommerce market size is now forecast to grow 18.7% (CAGR) by 2028.

Grand View Research

Pandemic Shifts Consumers to Digital

The Future Is Online Shopping

Mobile-first experiences are the new normal for e-commerce and digital payments.

41% bar graph

of respondents shopped daily or weekly via smartphone in December 2021, compared to 39% in June 2021.
PWC

Picture1-3

by 2025, a projected 4.8B mobile wallets will be in use worldwide
GlobeNewswire

80%
of shoppers used a mobile phone to look up product reviews or compare prices.
OuterBox

Woman online shopping

Purpose-Driven Employment

Employees Are Humans, Not Machines

Employees are choosing to chase their passions, and positive company cultures, over larger paychecks. Recognition helps reduce turnover and build a workplace of well-being.

Hands with index fingers reaching towards each other

RECOGNIZE THE HARD TIMES.

During periods of disruption, employees’ desire for being recognized for their contribution increases by about 30%.
Gartner

Prediction that companies will need to plan for a year-over-year turnover rate that is 50-75% higher than they are accustomed to.
Gartner

Almost 62% of respondents have experienced imposter syndrome—a sense of self-doubt related to work accomplishments.
Asana

LESS $ – MORE CULTURE.

Company culture is important to new hires—32% of workers would agree to a 10% reduction in salary if they cared about their job strongly enough.
Jobvite

Peer-to-peer recognition can help boost morale, bring a sense of togetherness, and create a positive work environment. 
EonX

Buyer-Centric B2B

The Break of Traditional Sales

With video interaction now driving B2B revenue, digital commerce is top of mind, and purchasing cycles have become buyer-centric. There’s also a preference for self-service over traditional sales rep interaction that indicates these changes are likely to remain post-pandemic.

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Sales-1

80%
of B2B sales interactions will occur in digital channels by 2025.
Gartner

70%
of B2B decision makers are open to making self-serve or remote purchases in excess of $50,000.
McKinsey & Company

54%
of millennial customers prefer a rep-free buying experience.
Gartner